Interactive Design

Usability Testing

A Web site is only as useful as it is functional. The equation is simple: if your users can't easily find what they need, they won't stick around or come back to your site. Poor Internet usability equals lost customers and revenue. For an intranet or extranet site, poor usability forces users to obtain information less efficiently, resulting in decreased productivity, increased cost and slower response times.

Through targeted usability testing, WingSwept's expert team can recommend and execute specific action plans to increase your site's functionality and improve design, navigation and interface issues. We can work with you to:

Demonstrate the benefits of good usability: The benefits of good usability are not always obvious. We can work with you to analyze your current site to determine if/when you can increase productivity, respond more intuitively to user questions and feedback and create logical site architecture and navigation.

Choose the correct target audience: Ever watched a first-time reader try to navigate through your site? We can help you choose a representative sample of users to test, provide feedback and implement changes to your site.

Design effective usability tests: Depending on the size and scope of the target site, usability tests can range from simple to extremely complex. Regardless of your needs or the size of your site, we can work with you to determine the appropriate testing methods and test group.

Understand Section 508 requirements: As per Section 508 of the Rehabilitation Act, Federal agencies are required to make their electronic and information technology accessible to people with disabilities. We can work with you to determine if your site must comply with Section 508 standards, and we can show you how to make your content attractive and functional for all audiences.

Present concrete plans to improve usability: When we've completed our site analysis, we'll compile the results into a report that will help outline action steps, organized by priority and feasibility according to your needs and budget.