WingSwept received an award at the InSpire award banquet, hosted by the North Carolina Public Relations Society, last week. The banquet honored the best in communications, and the award that recognized WingSwept was for best practices in marketing. WingSwept was given the “Award of Excellence” in the Silver division for it’s efforts in Vertical Marketing and more specifically for the marketing of Repair Shop Websites. It was submitted in a category regarding the marketing of consumer products or services, business-to-business.
WingSwept utilizes the Repair Shop Websites brand under their Vertical Market division to assist automotive repair shops in establishing a reputation and improving their brand with existing and potential customers. Vertical marketing efforts are applied towards specific industries where local businesses can use a professional website to level the playing field throughout their industry with national chains or gain a competitive advantage over other local businesses without websites. Repair Shop Websites gives over 1,600 customers the ability to be consistent and proactive through a web presence. Our business-to-business product is marketed based on the particular need for websites in the automotive repair industry and the experience we have with Web design and customer satisfaction. WingSwept began the brand Repair Shop Websites in 2005, and has since become the industry leader in automotive repair websites. Since its inception in 2005, Repair Shop Websites has grown from 50 customers into a well-established brand with over 1,600 customers. Recent growth and future successes can be accredited to marketing efforts put forth in 2009.