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  1. 3 Ways to Position Your Service or Product for Success After the Crisis

    When people hear post-traumatic stress in the United States, they think of our veterans.  There’s a good reason for that: around 20% of combat veterans live with PTSD, a rate at least three times higher than the non-veteran population. That ratio will be different after this year.  The novel coronavirus (and our response to it)…

  2. CEOs: America Needs Your Leadership

    When people get anxious, they generally don’t make very good decisions.  In fact, that’s what they’re wired to do.  Our bodies know that anxiety is the precursor to terror; when you see a tornado in the distance, there’s isn’t enough time to sit around and figure out which way it’s going to turn. There are…

  3. Buy, Sell and Hold: Learnings from the Last Economic Downturn

    Many consumers look to the stock market to guide their confidence in the economy.  When the market is going up, consumers buy – and if they don’t have the money to buy, they borrow it.  When the market is flat, they keep their spending steady. This market isn’t up over the last two weeks, and…

  4. Three Areas (Other Than IT) Where Paying Less Can Cost You More

    Most of the actions performed at any business are undertaken to achieve one of three goals: increasing profit, increasing margin or decreasing risk.  You probably know this if you’ve checked your inbox lately, because every service provider is trying to explain how upgrading to their premium product will somehow lead to more money in the…

  5. Three Ways to Prevent Smartphones from Compromising Your Business Data Security

    Most businesses of any size have some level of network security in place, especially if they’re heavily regulated or retain sensitive customer data.  That’s because most businessowners know a fellow owner who has had to deal with the fallout of a business security lapse.  That might include stolen data, ransomware, social engineering, or a salesperson…

  6. Here Are 3 Risks Your Business Needs to Be Prepared to Face

    It’s impossible to plan for every risk in business.  There isn’t enough money, and there isn’t enough time.  But you should plan for the risks that are inevitable – and here are three that are. Limited Transportation In the hours after 9/11, every commercial aircraft in America was grounded for 48 hours.  It had never…

  7. Don’t Let Someone Steal Your Business’s Online Identity

    If you’ve ever searched on Google for a business, you’ve probably seen their business information show up to the right of the search results.  As an example, searching for WingSwept returns the box below. Google pulls this information from your Google My Business (GMB) profile.  Your GMB profile has your business address, hours, phone number,…

  8. Average Ransomware Payment Doubles in 90 Days

    Ransomware might not command the media attention it once did, but that’s not because it’s gotten any less dangerous or expensive.  While it’s old news to much of the media, every day it becomes big news to thousands of small business owners. The financial threat is also escalating rapidly.  Ransomware costs doubled between Q3 2019…

  9. Windows 7 is End-of-Life. What Does That Mean?

    It’s been all over the news this week that Windows 7 officially reached “end-of-life” on Tuesday.  Of course, that doesn’t mean your computer isn’t going to turn on today if you’re running Windows 7.  It also doesn’t mean that Microsoft stopped selling Windows 7 this week. They stopped selling retail copies of Windows 7 way…

  10. Our Most Popular Blog Articles of 2019

    It’s a good time to review the most popular blogs over the last year now that 2019 is coming to a close.  While this blog has provided perspective on technology challenges, WingSwept has spent much of 2019 focused on big-picture business topics.  The most popular topics were split down the middle, with two focused on…